Online Dating Trends 2024

dating phones

Ever scrolled through dating apps wondering, “Is this really the best way to meet someone?” Yeah, you’re not alone.

Dating apps have changed a lot over the years, and 2024 is no different.

Some trends are spiking up, and others? Fading out faster than a bad match’s ghost.

Let’s dive into what’s hot in online dating, what’s cooling off, and all the weird little niches popping up.

1. Video Dating is Finally Cool

Remember 2020 when everyone had to FaceTime instead of meeting up? Well, the idea stuck.

Video-first dating is now a full-on trend.

Apps like Snack and Filteroff have made video dates quick and easy—like speed dating, but from your couch.

It’s not just about swiping anymore.

Seeing someone’s expressions, how they talk, their vibe—it makes it all feel more real. Less catfishing. More connection.

2. Niche Communities Are Exploding

Tired of getting lost in the sea of faces on Tinder or Bumble?

People are looking for smaller pools where they can find people more like them. Niche dating apps are totally having a moment.

Here are some of the niches growing right now:

  • Farmers Only – Been around a while, but gaining steam again, especially in rural areas.
  • Hinge for Pet Lovers (okay, not literally Hinge, but pet lover dating communities are going up)
  • Silver Singles – More folks over 50 are joining online dating than ever before. Age-specific communities are growing because people want someone with the same life experience.
  • Eco-Conscious Dating Apps – Think Green Singles. This is for those who care about climate change, nature, and want a partner who gets that vibe.

People are tired of being a needle in a haystack, so smaller, interest-based communities are where they’re finding comfort and connection.

What’s Losing Steam?

1. Swiping Mania

Swipe-left, swipe-right…feels like you’re just window-shopping people sometimes, doesn’t it?

Apps that rely purely on swiping are seeing less engagement. Folks are starting to feel burnout from the superficial vibe.

They want something more engaging: prompts, deeper conversations, even voice messages—anything that’s not just left or right.

2. Catfish and Filter Fatigue

Too many filters, too many perfect pictures.

It’s starting to turn people off.

Apps focusing on authenticity are rising because the whole “perfect look” thing feels old now.

People want to see who you actually are—blurry dog pics and all.

New Niches Appearing in the Scene

1. NFT Dating

You thought NFTs were over?

Turns out, a whole community of NFT collectors want to date others who get it.

Lonely Ape Dating Club is a thing (yup, for Bored Ape owners). It’s weird, but if you’re into NFTs, finding a match who gets your wallet obsession is a plus.

2. Astrology Lovers Unite

Astrology is back, and it’s big.

Apps like Struck match you based on your astrological compatibility. If you need your rising sign to align with theirs before a first date, well, there’s an app for that.

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Q: What dating apps are best for serious relationships?

A: Hinge and eHarmony still lead the pack for people looking to settle down. The prompts on Hinge encourage deeper convos, which helps filter out the flakes.

Q: Are niche dating apps better than mainstream ones?

A: If you have a specific interest (e.g., vegan lifestyle, love for animals), niche apps can be better. Smaller community means people are there for similar reasons, which might just lead to fewer weird one-liners and more actual connections.

Q: What dating trends should I avoid?

A: Avoid apps that feel too swipy and shallow. The burnout is real. Try something with video or prompts for a more interesting time.

What’s Next for Online Dating?

People want authenticity.

They want fewer filters, more real convos, and a space where they feel comfortable being themselves.

That’s why niche communities are booming and why video-first apps are shining—it’s all about feeling seen, not just another face in the endless scroll.